But are their needs fully taken into account at exhibitions and events - or do they feel as if they are?
Why are exhibitors and visitors losing the desire to attend exhibitions even though face-to-face contact at live events is more important than ever due to increased digitisation?
Because the right platform - efficient, focused trade fairs, tailored sector events or a completely new event - offering the key to success: new customers - greater PR range and effectiveness – increased media presence – or quite simply increased turnover, is missing.
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